Among many firsts at World Cup 2026, FIFA has tried its hand at dynamic pricing and acting as a secondary seller. The tactic has seen a ticket listed for over $2 million but many games seem undersold. What’s going on?
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Among many firsts at World Cup 2026, FIFA has tried its hand at dynamic pricing and acting as a secondary seller. The tactic has seen a ticket listed for over $2 million but many games seem undersold. What’s going on?